The Phenomic Age, a quest for wellness, is a multiplatform project that includes a series of communication and media production operations on the future of wellness and the democratization of healthcare worldwide, in particular:
it is no longer possible to postpone the discussion on wellness. Imbalances see us involved in the dual role of actors and spectators: on the latter hand, international organizations daily record a growing number of countries and populations experiencing conditions of hunger and poverty; and on the former hand, developed countries are complicit in the culture of poverty that exposes the population to growing health risks (for example obesity, cardiovascular disease, possible harmful effects derived from uncontrolled GMO consumption) and the depletion of local resources.
The profile is that of educated people, almost all university students or graduates from paths oriented towards creativity, communication, architecture, design, and human and social sciences.
It is a demanding and competent target for aesthetics and creativity, interested in art, culture (multicultural tastes), travel, environmental issues, and new lifestyle trends.
They are independent, creative, and autonomous people. They are strongly oriented to favor experience over the pursuit of things: doing, trying, and getting involved is more important to them. They can express strong participation and a high degree of response to the project. They are keen on WELLNESS themes, technology, and media languages.
They have a strong propensity to invest and spend on products that have a cultural, ethical, research, or lifestyle connotation.
Lee Hood is one of the most influential scientists on the international scene. Hood is a visionary and intends to create a new paradigm in medicine in the western world: a revolution and an inexorable process of democratization of health and well-being for the world community.
A quest for wellness is an international awareness campaign.
This is an adventure about the future of science and how ordinary people are about to benefit from the most revolutionary discoveries in The Human Genome Project in the last decades. This is a journey through a remarkable ecosystem about the future of humanity from a sociological, philosophical, and biological point of view.
EXPERIENCE. We offer a unique opportunity for well-being experiences worldwide.
EDUCATION. We create a clear chance for personal growth in terms of how the value chain of wellness knowledge will improve the quality of life of our community.
ENTERTAINMENT. We give access to several contents we produce on different media and formats regarding well-being, well-eating, and good living.
The film covers the salient moments of 5000 years of human and medical history in search of well-being understood as a form of physical and mental health.
The historical path is interposed with the vision of Leroy Hood on the merits of his scientific research.
His dream of collective well-being and his life will take us into his “complex” world, where billions of bits of practical information describe the common aspects of the human being. The protagonist’s “feeling” will open the door to areas where science and humanity have met and are still at the center of a future vision of the world where well-being and longevity can be within everyone’s reach.
The Quest for Wellness is a perfect project due to its innovative and fantastic content, to take place in a metaverse events’ venue and exposition with a defined and a step by step path:
The Metaverse Exposition Schedule:
The meta wellness is: